With the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois has launched its first global social impact campaign 'Buy a Lady a Drink' to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for their families. 'Buy a Lady a Drink' aims to help put a stop to these water-collecting journeys, so women can start new journeys of their own.
Stella Artois has made a donation of $1.2 million to Water.org and is now inviting consumers to join the cause by purchasing limited-edition Chalices. One Chalice will help Water.org provide five years of clean water to one person in the developing world.All proceeds from sales of the Chalices will be donated to Water.org. Beyond purchasing a Chalice, consumers will also be able to learn more about the Stella Artois 'Buy a Lady a Drink' campaign, the partnership with Water.org and stories of women directly impacted by the global water crisis by visiting BuyALadyADrink.com.
"We're honoured to be joining forces with this premier global brand that has stepped up to support Water.org and help us raise awareness of the water crisis," said Gary White, co-founder of Water.org.
"Awareness is as important as fundraising," said Water.org co-founder Matt Damon. "We want people to understand the issue in all its complexity."
The three Chalices were inspired by traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras. Consumers can purchase the Chalices at Amazon.com in the United States, Shop.StellaArtois.com in the United Kingdom, TheChaliceStore.com in Argentina and at the Visitor's Center at the Stella Artois brewery in Belgium.
"We are proud to join Water.org, Matt Damon and Gary White to help raise awareness of the global water crisis that affects more than 750 million people around the world, and support Water.org's efforts through donations and the sale of these stunningly-designed Chalices," said Miguel Patricio, Chief Marketing Officer, AB InBev.
Stella Artois & 'Buy a Lady a Drink' at Sundance Film Festival
Through Stella Artois' annual sponsorship of the Sundance Film Festival, 'Buy a Lady a Drink' will formally launch on the opening night. The evening will feature an exclusive premiere of the 'Buy a Lady a Drink' campaign films, a panel conversation with Gary White, Frederick Scott, Debora Koyama, Global VP of Stella Artois and Carol Clark, Global VP of Better World, AB InBev, and a celebration to kickoff the global campaign. Additionally, the Stella Artois-branded space will feature an engaging "Water Wall," which will allow guests and partygoers to learn more about the initiative, make donations and interact with water vessels to underscore the impact that journeys have on the everyday lives of women in the developing world.