05 October 2014 22:31

Taylor Swift Joins Diet Coke ‘Get a Taste’ Campaign

Taylor Swift Taylor Swift


Seven time Grammy winner Taylor Swift is no stranger to the limelight. Now, she's punting the taste of Diet Coke in the US.

Diet Coke's new "Get A Taste" campaign poses the question, "What if life tasted as good as Diet Coke?" The campaign looks to take mundane moments and make them "a bit brighter, bubblier, and more enjoyable". A tough ask for a sof drink, but the Coca-Cola company isn't known for aiming low.

As part of the campaign, Taylor will encourage fans to "Get A Taste" of the world they love. Diet Coke will debut a new "Get A Taste" commercial featuring Taylor this month in America. During the spot, Diet Coke will offer fans a taste of an unreleased clip from one of Taylor's new tracks off her fifth studio album, 1989. This clip cannot be heard anywhere else.

The TV spot is just the beginning of Diet Coke's collaborations with Taylor. Throughout October, she will grant Diet Coke fans a behind-the-scenes look at the ongoing "Get A Taste" campaign via digital and social media exclusives. Diet Coke also will help build fan excitement for the release of 1989, available now for pre-buy at TaylorSwift.com and in stores on October 27.