Absolut Vodka's "Transform Today" global campaign has hit South Africa this summer, implementing deep-play experiences through a concept called the Absolut Black Box.
Absolut Black Box will showcase how different forms of art creatively transform and change the viewer's reality. Collaboration with four transformative South African artists and a series of unique events will encompass forms of art created, experienced and observed by Urban Millennial.
Black Box installations in 20 top South African nightclubs are running throughout summer, enticing guests to find out more about Absolut Black Box and how to win tickets to the exclusive Absolut Black Box exhibition parties.
The activations began in Durban on 29 November 2013 and will move along the coast until it reaches Cape Town on 15 December 2013, for the holiday season. In the New Year, the Black Box will be revealed inland at nightclubs in Bloemfontein, Johannesburg and Pretoria.
The nightclub activations will culminate in exclusive invite-only Absolut exhibition parties in Cape Town in January 2014, and Johannesburg in March 2014. On entry, consumers will experience exclusive real-time exhibitions by transformative artists Stu Shapiro, Angelo, Falko and We Set Sail, and watch their night transform into a party with two guest DJs and Absolut.
To find out more about the artists being showcased, hints about who the headlining DJ will be, as well as dates and details on the 20 venues where the Absolut Black Box will be unveiled, follow Facebook/AbsolutSA, or contact Capacity Relations on behalf of Absolut SA (011 844 1000).